01A named decision path
Every project benefits from knowing who supplies information, who reviews it and who approves the next stage. We establish that decision path early so questions reach the right person and important details are not lost between disciplines.
02A shared definition of completion
Deliverables need a practical definition of done. A design should explain the required states, a website should have agreed content and interaction checks, and a campaign should have a clear destination and measurement approach. The exact criteria are set around the project.
03A maintainable result
We discuss who will run the finished platform or communication system. Documentation, account ownership, editing needs and support responsibilities belong in that conversation. The value of the work should continue beyond the presentation that introduces it.